The Privacy Policy was last updated on July 30, 2025
We, at AZ Retail Ltd, 124 City Road, London, EC1V 2NX, United Kingdom, email: support@erostoys.co.uk, treat the privacy of the visitors of our website (https://erostoys.co.uk/) with the highest importance. This policy details the measures we take to preserving and safely guarding your privacy when you visit or communicate with our website or personnel. A detailed explanation of how we may collect, store or otherwise use personal information about you is explained in this Privacy Policy. Regular updates of the Privacy Policy are completed, requiring you to check back on this Policy from time to time. The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us at support@erostoys.co.uk. If you find any inaccuracies, we will delete or correct them promptly. The personal information will be held securely in accordance with our internal security policy and the law. If you have any questions or comments about privacy, you should email us at support@erostoys.co.uk.
1. Personal information collection
We are committed to being transparent about the personal information we collect from you and how we use it. The information we gather is necessary for providing you with the best possible shopping experience. Below is a detailed breakdown of the personal information we collect and the methods we use to obtain it:
1.1 Information you provide directly
When you create an account, place an order, sign up for our newsletter, or interact with us on our website, we collect the following types of personal information:
- Contact information: Name, email address, phone number and shipping address.
- Payment information: Credit / debit card details or other payment methods details and billing address.
- Communication information: Any information you share when contacting customer support and filling out forms.
1.2 Information collected automatically
As you browse and interact with our website, we may collect certain information automatically through the use of server logs, cookies and other tracking technologies, including:
- Device information and other technical data: Information about the device you use to access our website (such as operating system and browser type and version), IP address, referring website and timestamp.
- Browsing data: Pages visited, time spent on our website and your interactions with various elements on the website.
Please see our Cookie Policy for further details.
2. Cookies
Please refer to our detailed Cookie Policy to learn about how we use cookies and other related tracking technologies, what types of cookies we use, managing your cookie consent, and more.
3. How we use your personal information
We value your privacy and are committed to protecting your personal information. The personal data you provide to us will only be used for the following purposes:
Order processing and fulfilment
We use your personal information to process and complete your orders, including payment processing, shipment, and delivery of products.
Customer support
Your personal details help us to respond to your inquiries, address issues, and provide assistance related to your orders, products, or services.
Improving your shopping experience
We use the information you provide to enhance and personalise your experience on our website, ensuring that we offer relevant product recommendations and optimise our services to meet your preferences.
Marketing and communications
With your consent, we may use your information to notify you about new products, special promotions, discounts, and updates that may be of interest to you. You can opt out of these communications at any time by unsubscribing from our newsletters.
Legal and regulatory compliance
Your personal data may be used to comply with applicable laws and regulations, including resolving disputes, and enforcing our terms and conditions.
Security and fraud prevention
We may use your information to monitor and improve the security of our website, protect against fraudulent activities, and ensure the safety of our users and systems.
We will retain your personal data only for as long as necessary to fulfil these purposes and to comply with our legal obligations.
4. Sharing you personal Information
We respect your privacy and do not sell or rent your personal information. However, to provide you with a seamless shopping experience, we may share your data with trusted third parties under the following circumstances:
Payment processing
To securely process your payments, we share necessary transaction details with our trusted third-party payment service provider, PayPal. Your financial information is not stored on our servers and is securely processed directly by the payment provider in compliance with industry security standards.
Order fulfilment & delivery
To ensure the successful delivery of your purchases, we share relevant information with our trusted courier service providers, such as Royal Mail and DPD.
Analytics & website optimisation
We use Google Analytics to understand how visitors interact with our website and improve our services. This involves sharing anonymous usage data, such as page visits, browsing behaviour, and device information. Google Analytics does not receive personally identifiable information, and you can manage your preferences through your browser settings or opt out on our website.
Legal compliance & security measures
In certain circumstances, we may be required to disclose personal information:
- To comply with legal obligations, court orders, or law enforcement requests.
- To prevent fraud or security threats, including the investigation of potential violations of our policies.
We take the necessary precautions to ensure your data is shared securely and only with partners who adhere to strict privacy and security standards. If you have any concerns regarding how your data is shared, please contact us.
5. Security
We take the security of your personal information seriously and implement strict measures to protect it from unauthorised access, loss, misuse, or disclosure. Our security practices include:
Data encryption
We use SSL (Secure Sockets Layer) encryption to safeguard data transmission between your browser and our website. This ensures that sensitive information, such as payment details and login credentials, is securely encrypted and protected from interception.
Secure payment processing
All transactions are processed through our trusted payment service provider, PayPal, which adheres to PCI DSS (Payment Card Industry Data Security Standard) compliance. We do not store or process your payment details on our servers.
Regular security monitoring & updates
We continuously monitor our systems for potential vulnerabilities and apply necessary security updates, patches, and threat detection measures to prevent unauthorised breaches.
Secure data storage & retention
We store your personal information on secure servers with industry-standard security protections. Your data is retained only as long as necessary for legitimate business purposes or as required by law.
Your responsibility for account security
To further protect your personal data, we recommend:
- Using a strong, unique password for your account.
- Keeping your login credentials confidential and logging out after using shared devices.
Reporting security issues
If you suspect any unauthorised access to your account or have concerns about data security, please contact us immediately so we can investigate and take appropriate action.
While we take all reasonable precautions to protect your data, no method of transmission over the internet or electronic storage is 100% secure. However, we are committed to continually improving our security measures to safeguard your personal information.
6. Third party links
Our website may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on our website. We strongly advise you to review the privacy policy of every website you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party websites.
7. Your rights
Rights regarding your personal information:
- Right to be informed – You have the right to know how we collect, use, and protect your personal data.
- Right of access – You can request a copy of the personal information we hold about you.
- Right to rectification – If any of your personal details are inaccurate or incomplete, you have the right to request a correction.
- Right to erasure – You can request the deletion of your personal data or ask us to stop processing it.
- Right to withdraw consent – If you have previously given consent for marketing communications or other processing activities, you can withdraw it at any time.
- Right to transfer your data – You have the right to request your personal data and transfer it to another service provider where technically feasible.
- Right to object – You may object to the processing of your personal information. We will comply unless we have compelling legitimate grounds to continue processing it.